Hi! My name is Eugene Lukin, I'm the Head of Marketing at AGATA algorithm. Today let's talk about ad budgets on an industrial enterprise.
Advertising budget has long been a stumbling block in the marketing department. And, if in B2C markets with Big Data and direct interaction with the end consumer through digital, marketing costs are generally justified, in B2B this data is simply not there, and the marketing department is forced to look for other ways to justify it.